Evaluate the response (d1 u21)

Learning outcome 3 (U21): be able to pitch ideas on a proposed media product and respond to questions. (D1)

 Apologies for the formatting issue. It was a Blogger error.
From my presentation to the client, I received six pieces of feedback that I will discuss below.

 feedback that I will be acting upon: 

 I will use first 3 letters NLD as title and icon for social media 
I will do this as it makes the title more catchy and more interesting as well as relating back to North London. by using NLD it could open up my brand name and therefore could lead to other forms of media being released with the same title in future. this change is also simple to make and opens up the possibility of using it as part of a logo due to the fact that it has 3 letters, this will be used on all social media platforms that I will be using for my magazine and future and could help create a recognisable logo which could help boost sales through brand awareness.

 I will change headline and body copy fonts
I will do this as my headlines clash with my masthead and therefore reduce its affect and makes both look aesthetically unpleasing when together. I will change my headline to something more relaxed that won't take attention away from my masthead. I have chosen the font 'Fresh Marker' as it is a graffiti style, which links to the genre and represents the same style as the masthead but gas a less dominating presence.
Old font = 

New font = 
I will also change my body copy to something more simple as it was brought to my attention that it wasn't as simple as it should be, therefore it will be change to ease reading. I will change my body copy to Helvetica as my research shows that this sans serif font is easy to read and used mainly in double page spreads.

 I will change my age range from my target audience
I will do this as it was previously too specific and restrictive, it will now change from 18-22 to 18-25, therefore it applies to a larger audience that is more achievable. 

 I will remove ethnicity from my target audience
I will do this as I have no evidence to support it , therefore it is purely based on assumption which is wrong, It will be removed and will be left open to all ethnicities, this will allow the magazine to target a larger audience and in result gain more profit.

I will not act upon :

 I will not change my graffiti like typeface
In my feedback my graffiti like typeface gained positive feedback as it looks 'great' and 'links to elements behind my magazine' therefore it wouldn't make sense for me to change it as it is a positive.

 I will not not act upon 'Likes bond between grime and education as it helps remove the negative connotations and could be a USP '
I will not act upon this as it is positive feedback and will continue to include an educational aspect to the magazine.

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