Meeting the client brief (M4,D1 U3)

Learning outcome 4 (U3): be able to carry out post-production techniques and processes for an original media product to a client brief . (p5,M4, D1)

Apologies for the formatting issue. It was a Blogger error.

Below are my final production pieces. I have used the client brief requirements to produce a front cover and double page spread. I have exported theses images as JPEGs to meet the client brief.

Front page:

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With the content above showcasing the before and after I used the magnetic lasso tool in order to cut out the main artist from the background. This tool has been used to create meaning as I have taken the artists out of the image and placed him on my front cover in order for him to stand out and catch the reader's attention through his bold solo presence. By placing him in front of a different background it suggests he has dominance and as my double page spread focuses on him, this is effective. This tool meets the client brief as it has been use to create an original piece of media content as I manipulated the photo using this tool in order for it to work well with the rest of my front cover and to look clean and aesthetically pleasing.

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The tool I have used in this content is the eyedropper tool. I used it in order to copy the colour of my cover line boxes onto the word 'best' in my strap-line to maintain consistency of my colour scheme. The tool has been used to create meaning as the bright, neon green colour used in just one word of the strap line stands out and highlights what it is saying in order to catch the readers attention. In this example I emphasised the word "best". This tool meets the client brief as its vibrance reflects on the North London grime scene. It links to the brief as it creates vibrance to due its powerful colours and swagger that is highlighted as it stands out from the rest of the strap line.

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The tool I have used is the opacity level in order to bring out my artist's image more. I used the opacity tool to turn down the opacity in the background, because otherwise I felt it was too bright, possibly dominating the page and taking focus away from the artist. This tool has been used to create meaning as its quiet presence allows my image of my artist, my masthead and my cover lines to stand out due to their bright colour being boosted with the darker background. This tool meets the client brief as it is used to change the aesthetics of my piece of my original media content. it changes how the image looks to make it more aesthetically pleasing and to create a difference in the shades in the image in order to allow the artists image to stand out more.

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The tool I have used is the brush tool. I have used it in order to brighten my masthead. This tool creates meaning as it asserts the mastheads presence and transforms it upbeat and trendy. The neon green colour used holds a grime aspect as it is commonly seen within the grime scene, the use of the paint brush also creates a sense of style - it makes it seem more exciting, especially with the strong contrast created by the black font and the green overlaying it. Additionally, the use of the dripping font links to graffiti, but the green gives it a more modern feel. This links to the brief as it is original content and it represents the vibrant music scene that North London has to offer. This tool meets the client brief as is creates vibrance that uplift my masthead. it transforms my masthead ad reflects the style of my front cover due to the neon colouring.

Double Page Spread:

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The tool I have used is the fill opacity. For this shot, I used the opacity tool to turn down the opacity across the whole image. The tool has been used to create meaning as it presents a mysterious, foggy-like presence that may make the reader feel like they need to read the body copy in order to learn more. It also reflects the interview within the double page spread. I also felt that the red design on the artist's hoodie was a little too bright, taking away the focus from the body copy, and the artist's face. Therefore, by turning the opacity down, it softens the colours and creates more of a sense of balance across the page. It creates a sense of calmness as the effect of the colours are decreased, therefore setting a relaxing mood that would be perfect for reading in. This tool is used to meet the client brief as it edits my content to keep it original. it takes the sharpness off the image and adds to the mysterious effect therefore being original. Additionally, the image is taken in North London, therefore it promotes the location and is easily identifiable to my readers. This is another client brief requirement.

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I have used the paint bucket tool to fill my text box for my headline. The tool has been used to create meaning as it is aesthetically pleasing due to its colour that reflects the location used in my background, being the woods, therefore it is relevant and links to the content on the double page spread - ultimately it reflects the nature. In order to create this text box, I experimented with lots of different shades of green before settling on this one. It is an olive green colour, so has connotations of nature, and therefore matches the natural backdrop of the main image. This tool meets the client brief as it creates a sense of vibrancy around my cover line the colour choice is bold and aesthetically pleasing. The tool helps bring out the cover line to add to its effect. It not only creates, but reflects the vibrancy and local talent within North London.

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The tool I have used is the shape stroke tool in order to make the text box and headline more aesthetically pleasing. By drawing a border around the text boxes, it makes them separate from the rest of the page, so that the text is all contained within them. This creates a strong division between the image on the left and the different elements of text on the right. This is a convention used in lots of magazines like this. This tool also meets the brief as it creates vibrancy when when it is complemented with paint bucket tool as it brings a new colour in. Additionally, it highlights a North London focus within the physical hard copy of the magazine.

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The tool I used was the stroke size, I turned the stroke down and used the multiply blend mode in order to help make the image fit into the background. By using these tools I created meaning as the stroke continues the same mysterious style that my image contained therefore creating consistency which is important as it creates a style. The fade also fits in with the image that it is layered on top of and it complements it as the blend makes it look more aesthetically pleasing. This tool meets the client brief as it is original due to its ability to blend in with the image whilst also standing out. Additionally, it brings attention to the online presence of the magazine, which was another brief requirement.